Cupio is a Romanian professional cosmetics brand with a history that began in 2012 from a simple but powerful desire – to make beauty accessible and authentic for every woman. Our name is no coincidence: "cupio" in Latin means desire, and it is this desire that drives everything we create.

Today, we offer over 15,000 products in the manicure, makeup, skincare and perfume categories – developed according to professional standards, safe and tested. Behind the brand are Raluca and Razvan Stefanescu, who from a humble beginning have built a community of over 250,000 loyal customers and 29 physical stores throughout Romania.

We believe that beauty is not a matter of perfection, but of authenticity – and every product we create carries this philosophy within itself.